Cleanliness Drive

Cleanliness Drive

‘My Clean India’ drive was initiated in 2007 by Remco Van Santen, International Facilitator from Australia. During his visit to Nainital, a hill station in Uttrakhand in 2004, he was disappointed to see the garbage all strewn around and the Naini lake that had turned into a garbage bin. The worst part was that the native people blamed others, tourists and authorities for littering and negligence. He felt that as a community, this was a lack of sense of responsibility.

This instigated him to initiate a solid waste management campaign from Nainital “Mission Butterfly” under the banner of “My Clean India”, along with the local communities. It is the outcome of his hard work and focussed efforts that today Nainital has a stronger and cleaner solid waste disposal program. Following Remco’s inspiration, many women groups have kept the spirit alive and are working with local commune to keep their city clean and hygienic.

‘My Clean India’ has now become a mass movement which aims to create an awareness about cleanliness and hygiene. To encourage the spirit of cleanliness across the nation, Dr. Udita Tyagi was appointed as the National President of ‘My Clean India’ initiative in 2011. She took the project to 35 cities to spread the idea of cleanliness among people, especially the youth. The turning point in the drive came in 2014 when Dr Udita was invited to be a part of Chai Par Charcha’ with Prime Minister Mr. Narendra Modi. He was impressed with the efforts, work and enthusiasm of Dr Udita and her “My Clean India” initiative. As a result, Swatchh Bharat Abhiyan, a programme by the Government of India, was launched on 2nd October, 2014.

csdishaaa Foundation has built a team of people who are passionately committed towards the spirit of My Clean India - “prosperity and beauty through community”. We support others to achieve their vision of a prosperous and beautiful environment through mobilizing the real community spirit. We believe that charity begins at home! We, the youth of India, have to bring about the change we want to see around us, the responsibility lies within us. We conduct various effective campaigns and programmes with the aim of maintaining cleanliness and make India a better place to live in.

To achieve our vision of My Clean India, we have successfully conducted various cleanliness awareness programmes and campaigns across different locations in India including Ghaziabad, Ajmer, Nainital, Chennai, Lucknow, Allahabad to name a few.

My Clean India is a network for empowering people, especially the youth. It promotes opportunities for action and acknowledges those who contribute to the spirit of My Clean. My Clean promotes a prosperous and beautiful environment created and nurtured by a supportive community. This ‘community’ can be your family, friends, schools, groups, towns or cities and your opportunity, perhaps a life-changing experience, is to create leaders to inspire your ‘community’ however small or large that may be. My Clean India provides you opportunities to :

  • Step out and find ways to inspire others towards your passion.
  • Discover from that experience that ‘you will live life more joyfully and successfully!’